Altruism... The Best of Pro-social Behavior
Pro-social behavior is an important part of collective
efficacy and is also a very notable issue among social psychologists. With one
of my emphases being psychology I find the every day random acts of kindness
and the idea of altruism very interesting. There are many examples of altruism
of which we all participate in daily such as holding open a door for a mother
pushing a stroller, returning the twenty dollar bill dropped by the person
ahead of you in the grocery store line, or perhaps rushing out to help the
child who fell from her bicycle. These and many others are simple examples of
how we demonstrate pro-social behavior. What psychology tries to determine is
why we do it; why do we demonstrate pro-social altruistic behavior? The
definition of altruism is unselfishly doing for others without obligation or coercion
from outside sources. It is doing for others simply as a desire to help
another. One of the ideas studied in psychology is the reward for altruistic behavior.
Even though altruism involves action without obligation or reward, there is a
reward for this type of pro-social behavior. So if we think we perform acts of altruism
without the expectation of a reward; psychologists say there is often a subtle
reward that drives the behavior. Research in the area of neurology shows that
when engaged in an altruistic action that pleasure centers in the brain become
active and thus reward the individual with good feelings. Cognitive psychologists
have found that often people help others to relieve their own pain or to
maintain the view of the self as being a kind and empathetic person (Cherry,
2013). In a 2012 article by Kate Douglas many question regarding the evolution
and psychology of altruism were asked. The one that is of particular interest
is why does it feel good to be nice. From an evolutionary standpoint it is in
the best interest of the family (related) group to perform acts of altruism,
this gives the group a better chance of survival and passing on their genes
through reproduction. In other words, unselfishly saving the life of your mate,
your sibling, or cousin; give a better chance of survival and passing on your
family genes. So here again there is a reward for altruism in that the survival
of the family genes are the reward. From a psychology and neuroscience position
there is evidence suggesting that acts of altruism are rewarded by the pleasure
centers of the brain. Hormones such as oxytocin and progesterone are ones
related to feeling good (Brown, 2009).
Sampson points out in chapter nine the parallel between
collective efficacy and altruism through the lost letter study. What I am
proposing is that altruism is perpetuated along with collective efficacy
because it makes people feel good to do and to continue to perform altruistic
acts for others. The point is that from a perspective of psychology people like
to feel good, and in areas where collective efficacy is high I believe this has
a great deal to do with both self efficacy and the feel good euphoric results
of altruistic acts. When a person selflessly does something for another person
they feel better about themselves. I also found it interesting that Sampson mentions
the evolutionary idea that altruism is favored in natural selection as it benefits
the group (Sampson, p. 230). I believe there is sufficient evidence to show
that altruism and collective efficacy are related and that from a psychology
standpoint acts of altruism are an important part of the individual make up.
References:
Cherry, K. (2013, 09 29). About. Retrieved from Psychology
about.com: http://psychology.about.com/od/aindex/g/what-is-altruism.htm
Douglas, K. (2012). Homo virtuous?. New Scientist,
216(2890), 42-45.
Stephanie Brown, B. F. (2009, June 04). Science + Religion
Today. Retrieved from bonding sciencereligiontoday.com:
http://www.scienceandreligiontoday.com/2009/06/04/hormone- linked-to--altruism/